Messages
2/29/2024
22 : 34
How to drive paid memberships without a paywall
PLUS: How Sam Koslowski helped build The Daily Aus, a social first media outlet in Australia ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/28/2024
1 : 34
It wasn’t Vice’s business model that sank it
Even years after the cash infusions had dried up, Vice's management was still struggling to get its overhead under control. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/23/2024
1 : 44
Traditional media outlets are under-monetizing their YouTube channels
PLUS: The state of newsletter advertising in 2024 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/21/2024
1 : 14
Advertisers won’t be guilted into funding news
None of the companies that actually spend money on ads are operating as charities. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/19/2024
2 : 54
Why hasn’t the mainstream media embraced paid podcasts?
PLUS: Which media companies are succeeding with hard paywalls? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/19/2024
1 : 44
More local news outlets should lean into crowdsourcing
PLUS: How Riad Chikhani built one of the largest gaming media companies in the world ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
2/12/2024
23 : 24
How to monetize newsletters on LinkedIn
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
2/9/2024
22 : 34
A YouTuber will absolutely direct a future Best Picture winner
PLUS: How Jack Kramer and Nick Martell sold their media company to Robinhood and then bought it back.
2/7/2024
1 : 54
TikTok needs Taylor Swift more than Taylor Swift needs TikTok
PLUS: Not even the cable companies care all that much that the cable bundle is shrinking.
2/2/2024
23 : 24
Streaming platforms no longer care about content exclusivity
PLUS: How Cityside built a sustainable model for local news
1/31/2024
1 : 14
Cable news has no protective moat
PLUS: A social network that launched as an offshoot of a popular newsletter
1/26/2024
20 : 34
The advertising behemoth we never saw coming
PLUS: Creators are increasingly gaining leverage over the tech platforms.
1/24/2024
3 : 24
The long tail of media is thriving
PLUS: How embedding an audio player on your article pages increases audience engagement significantly
1/19/2024
23 : 14
AI-generated slop is already clogging the arteries of the web
PLUS: Will Spotify's audiobook streaming be good for authors?
1/17/2024
1 : 24
So much media consumption isn't real
PLUS: Literary fiction's death is greatly exaggerated
1/12/2024
23 : 4
Why print magazines endure
PLUS: How Madison Avenue fueled the rise of programmatic ad tech
1/12/2024
9 : 4
The biggest difference between the Creator Economy and traditional media
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
1/10/2024
1 : 24
How publishers should respond to declining Google traffic
PLUS: Another Substack writer joins the $1 million club
1/5/2024
22 : 24
The Messenger didn't learn the media lessons of the 2010s
PLUS: Private equity backlash is fueling a local news resurgence
1/3/2024
1 : 4
Why a news bundle will never save the media industry
PLUS: Why publishers are doubling down on live events